KATE HOBBS
Hey there, thanks for dropping by! I'm Kate, a Sydney based UX/UI Designer with a strong background in marketing & communications.
UX/UI DESIGN ⋅ PRODUCT DESIGN ⋅ RESEARCH & DISCOVERY ⋅ DIGITAL PRODUCT STRATEGY ⋅ PROTOTYPING & MVP ⋅ WEB & MOBILE DESIGN ⋅ BRAND IDENTITY ⋅ UX/UI DESIGN ⋅ PRODUCT DESIGN ⋅ RESEARCH & DISCOVERY ⋅ DIGITAL PRODUCT STRATEGY ⋅ PROTOTYPING & MVP ⋅ WEB & MOBILE DESIGN ⋅ BRAND IDENTITY ⋅ UX/UI DESIGN ⋅ PRODUCT DESIGN ⋅ RESEARCH & DISCOVERY ⋅ DIGITAL PRODUCT STRATEGY ⋅ PROTOTYPING & MVP ⋅ WEB & MOBILE DESIGN ⋅ BRAND IDENTITY ⋅ UX/UI DESIGN ⋅ PRODUCT DESIGN ⋅ RESEARCH & DISCOVERY ⋅ DIGITAL PRODUCT STRATEGY ⋅ PROTOTYPING & MVP ⋅ WEB & MOBILE DESIGN ⋅ BRAND IDENTITY ⋅ UX/UI DESIGN ⋅ PRODUCT DESIGN ⋅ RESEARCH & DISCOVERY ⋅ DIGITAL PRODUCT STRATEGY ⋅ PROTOTYPING & MVP ⋅ WEB & MOBILE DESIGN ⋅ BRAND IDENTITY
UX/UI DESIGN ⋅ PRODUCT DESIGN ⋅ RESEARCH & DISCOVERY ⋅ DIGITAL PRODUCT STRATEGY ⋅ PROTOTYPING & MVP ⋅ WEB & MOBILE DESIGN ⋅ BRAND IDENTITY ⋅ UX/UI DESIGN ⋅ PRODUCT DESIGN ⋅ RESEARCH & DISCOVERY ⋅ DIGITAL PRODUCT STRATEGY ⋅ PROTOTYPING & MVP ⋅ WEB & MOBILE DESIGN ⋅ BRAND IDENTITY ⋅ UX/UI DESIGN ⋅ PRODUCT DESIGN ⋅ RESEARCH & DISCOVERY ⋅ DIGITAL PRODUCT STRATEGY ⋅ PROTOTYPING & MVP ⋅ WEB & MOBILE DESIGN ⋅ BRAND IDENTITY ⋅ UX/UI DESIGN ⋅ PRODUCT DESIGN ⋅ RESEARCH & DISCOVERY ⋅ DIGITAL PRODUCT STRATEGY ⋅ PROTOTYPING & MVP ⋅ WEB & MOBILE DESIGN ⋅ BRAND IDENTITY ⋅ UX/UI DESIGN ⋅ PRODUCT DESIGN ⋅ RESEARCH & DISCOVERY ⋅ DIGITAL PRODUCT STRATEGY ⋅ PROTOTYPING & MVP ⋅ WEB & MOBILE DESIGN ⋅ BRAND IDENTITY
RECENT WORK
Overhauling Mitsubishi's car configurator experience
I led the design for Mitsubishi Australia to rethink their car configurator experience, enabling customers to build, price & visualise their ideal car.
View case study →
Developing the Screen industry in NSW
I led the UX phases of a larger project to completely rethink our client's website. We needed to engage diverse stakeholders in the Screen industry with unique needs & challenges, in order to better promote the client's offering.
View case study →
Elevating Mitsubishi's vehicle offers
I led the UI design to revamp the vehicle offers section of Mitsubishi's website, enhancing both the offers listing page and offer detail pages to increase engagement and conversion rates.
View case study →
Driving conversion for Laser Clinics Australia with a full site redesign
I led the UX/UI design for Laser Clinics across Australia, the UK, Canada and New Zealand, translating complex business rules into an intuitive experience that drives bookings and online sales (note: site is currently in development).
Case study coming soon...
COMING SOON
I have led design projects for Australian brands across a range of industries.
I have extensive experience across the end to end design process, including leading design teams within cross-functional product teams and managing stakeholder communications.
Clients I have worked for in a UX/UI design capacity include Mitsubishi Australia, Laser Clinics Australia, Chatime Australia, Screen NSW, Maxi Nutrition, Adelaide Council, Neverfail, ActivateUTS, Sanofi Pharmaceuticals, Place Management NSW, Black Dog Institute, Parramatta Eels, NBN and Office of the Children's Guardian NSW.
Kate is one of the best web designers I have worked with. Everything she did, all her suggestions, her creative direction, her skills and her commitment were all fantastic.
Brad Monaghan
CEO @ Revenue Builder
Kate worked with us on a UX strategy project for a client. She is excellent. She really knows her stuff, is amazing presenting to clients and work has been outstanding to date. Highly recommend.
Jenny Lennon
Founder @ Born Agency
I found Kate very responsive and focused on my project. The UX re-design was simple, clear and removed the problems with the existing design that we had.
Greg Obleshchuk
Marketing @ Go Touring
EXPERTISE
RESEARCH & DISCOVERY
At the heart of all digital products is research and discovery. I work to deeply understand users’ needs, behaviours, and pain points, while aligning these insights with business objectives to define a product’s success criteria.
USER EXPERIENCE DESIGN
A successful digital product requires intentional and considered design to deliver a strong user experience. By placing users at the heart of design decisions, I create intuitive and engaging experiences that drive adoption and brand loyalty.
USER INTERFACE DESIGN
Visually appealing, functional interfaces are brought to life through the application of brand identity, modern design principles, and responsive layouts optimised for multiple devices. I design with accessibility in mind, ensuring all users can engage effectively.
PRODUCT THINKING & COLLABORATION
Strong product design is as much about collaboration and strategy as it is about execution. I work closely with cross-functional teams to ensure solutions are both user-centred and technically feasible, while delivering on business goals. Put me in presentation mode - I love it!
INTERESTS
